A custom website was developed to support the TV series where users can get unique tips from the guides and learn more about Ford trucks. To help drive ‘hand raisers’, a sweepstakes was developed where users could enter to win a new F-150 pickup or an exclusive hunting or fishing adventure.
The Outfitters – Built by Ford F-Series was conceived as a fully-integrated initiative, developed as an authentic experience and delivered by expert hosts touching at the core of what makes sportsmen excited – all with seamless product integration. Naturally, the overall goal of the program was to encourage “hand raisers”— those individuals willing to go beyond what they were seeing to actively seek more information and to buy a new Ford truck.
In reaching this core audience, The Outfitters – Built by Ford F-Series celebrates the men and women who make the outdoors their business. The show, in all of its forms, allowed professional outfitters to tell their stories about how trucks have played an integral role in their success.