Marketing your company is a necessity. Flyers, tradeshows and chamber memberships used to be the go-to marketing efforts. Bringing your marketing to the digital age is a new world. Here’s what to consider in your digital marketing strategy.
What is Digital Marketing?
Digital marketing is any online effort to market your company and services. This can include many different sources of marketing: social, paid, email and more.
Digital Marketing Strategies
Not every digital marketing strategy works for every business model online. The best outcomes are created with a customized approach using several strategies together.
Pay-Per-Click Ads (PPC)
Pay Per Click refers to any time you pay for a user to click on an ad for your company. This can be through a media site, search, social platform or other outlet. Within pay per click ads, you can participate in paid search advertising. This puts your advertisement on a search engine results page based on keywords.
Search Engine Optimization (SEO)
You can also create keyword based content on your website to show up in the search engine results. You won’t pay for the clicks you gain this way but it is a longer term strategy. Typically it takes quite a bit of research, effort and time to gain Google’s trust and be ranked within the search results.
Social Media Marketing (SMM)
Similar to SEO, social media is another long-term way to rank your website through other platforms like Twitter, Facebook and others. This marketing doesn’t require you to pay per click, instead opting to create quality content and interactivity on your brand’s behalf.
Content Marketing is best suited for a hybrid approach to a digital footprint. Essentially, content marketing is using your assets like blog posts, infographics, videos and more to encourage brand awareness and clicks, leads or sales. These pieces of content can be used to further your efforts in other internet avenues.
Native advertising is typically found on informational sections of your website. At the bottom of a piece of content, there will be links to other related content you have created. This allows users to gain more information about your offerings and stay on your site longer.
Email marketing is an older form of digital marketing but still a powerful presence in the field. This is when you can send custom messages to subscribers promoting products, dates, deals and more.
Does Digital Marketing Work?
Internet marketing is a growing and great option for any business. Not every path of this new marketing is suited to every business. Those who delve into this arena will find that a few of the pieces working together will create great results and give you increased website usage.
To find out what digital marketing can do for your company, contact us today.