Google AdWords offers a variety of targeting techniques and other features to help advertisers design unique campaigns. One very effective yet often under-utilized tool is demographic targeting. Reaching the ideal audience is the goal of PPC advertising, so utilizing the proper strategy is crucial. With Google AdWords demographic targeting, you
Today, your company’s web persona means just as much as your customer service or quality products. Because your website can reach beyond the geographical limitations of a brick and mortar location, it is questionably more important than your location. This leaves companies with the task of trying to maintain their
Marketing your company is a necessity. Flyers, tradeshows and chamber memberships used to be the go-to marketing efforts. Bringing your marketing to the digital age is a new world. Here’s what to consider in your digital marketing strategy. What is Digital Marketing? Digital marketing is any online effort to market
Google AdWords offers a variety of targeting techniques and other features to help advertisers design unique campaigns. One very effective yet often under-utilized tool is demographic targeting. Reaching the ideal audience is the goal of PPC advertising, so utilizing the proper strategy is crucial. With Google AdWords demographic targeting, you
Today, your company’s web persona means just as much as your customer service or quality products. Because your website can reach beyond the geographical limitations of a brick and mortar location, it is questionably more important than your location. This leaves companies with the task of trying to maintain their
Marketing your company is a necessity. Flyers, tradeshows and chamber memberships used to be the go-to marketing efforts. Bringing your marketing to the digital age is a new world. Here’s what to consider in your digital marketing strategy. What is Digital Marketing? Digital marketing is any online effort to market
