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SEO and PPC Collaborate For Search Marketing

How Does One Effect The Other in Online Advertising? Often times, SEO and PPC are handled by completely separate departments. They run parallel to each other and in some case, they may even compete. Despite this, Google research has found that PPC and SEO campaigns work well together. Several studies

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Top eCommerce Platforms for Your Small Business

In today’s world, it’s never been more important to establish your small business online. More and more consumers are buying online, so finding the right eCommerce platform for your product is crucial. With that said, there’s a wide range of platforms to choose from, and it can be a tall

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Best Practices of AdWords Demographic Targeting for Ads Campaigns

Google AdWords offers a variety of targeting techniques and other features to help advertisers design unique campaigns. One very effective yet often under-utilized tool is demographic targeting. Reaching the ideal audience is the goal of PPC advertising, so utilizing the proper strategy is crucial. With Google AdWords demographic targeting, you

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8 Reasons to Redesign Your Website

Today, your company’s web persona means just as much as your customer service or quality products. Because your website can reach beyond the geographical limitations of a brick and mortar location, it is questionably more important than your location. This leaves companies with the task of trying to maintain their

Read More »
Digital Marketing 101

Digital Marketing 101

Marketing your company is a necessity. Flyers, tradeshows and chamber memberships used to be the go-to marketing efforts. Bringing your marketing to the digital age is a new world. Here’s what to consider in your digital marketing strategy.  What is Digital Marketing? Digital marketing is any online effort to market

Read More »

SEO and PPC Collaborate For Search Marketing

How Does One Effect The Other in Online Advertising? Often times, SEO and PPC are handled by completely separate departments. They run parallel to each other and in some case, they may even compete. Despite this, Google research has found that PPC and SEO campaigns work well together. Several studies

Read More »

Top eCommerce Platforms for Your Small Business

In today’s world, it’s never been more important to establish your small business online. More and more consumers are buying online, so finding the right eCommerce platform for your product is crucial. With that said, there’s a wide range of platforms to choose from, and it can be a tall

Read More »

Best Practices of AdWords Demographic Targeting for Ads Campaigns

Google AdWords offers a variety of targeting techniques and other features to help advertisers design unique campaigns. One very effective yet often under-utilized tool is demographic targeting. Reaching the ideal audience is the goal of PPC advertising, so utilizing the proper strategy is crucial. With Google AdWords demographic targeting, you

Read More »

8 Reasons to Redesign Your Website

Today, your company’s web persona means just as much as your customer service or quality products. Because your website can reach beyond the geographical limitations of a brick and mortar location, it is questionably more important than your location. This leaves companies with the task of trying to maintain their

Read More »
Digital Marketing 101

Digital Marketing 101

Marketing your company is a necessity. Flyers, tradeshows and chamber memberships used to be the go-to marketing efforts. Bringing your marketing to the digital age is a new world. Here’s what to consider in your digital marketing strategy.  What is Digital Marketing? Digital marketing is any online effort to market

Read More »

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